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Top 10 Smartphone Brands in South Africa (2020)

South Africa has is one of the largest markets for smartphones in Africa. There are a lot of new smartphones brands in the country, however, some of have a large chunk of the market share.


In this article, we will be looking at the top ten smartphone brands in South Africa by users. So, if you’re looking to buy a smartphone with wide usage, you’re at the right place.

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Most Popular Smartphone Brands in South Africa

Do you want to know the top ten best phone brands in South Africa? You are on the right page. This list is compiled based on these brands’ market value, customer satisfaction rate, sale rate and other similar criteria.


Samsung arguably is the most popular smartphone brand in South Africa today. The smartphone has the highest share volume among South African populace. Samsung broadened its market for mid-range smartphones to high-tech mobile phones and its exploit can only be appreciated.


Samsung’s lead is driven by the launch of various new affordable and feature-rich models such as its new A-series and S-series range. The smartphone has a market share of about 18.8 per cent, which makes it one of the biggest smartphone brands in South Africa.


Tecno mobile is the second most popular smartphone brand in South Africa. Now rated among the most purchased smartphone brand in South Africa, Tecno has experienced a significant upsurge in fortune thanks to their relatively affordable phones with highly-rated features.

As of 2020, the brand held under Transsion phones has about 36.7 per cent of market share in South Africa.  While the brand might not be among the best rated in the world, it has certainly found a huge market in South Africa.

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Following closely among the Transsion phones in South Africa is Infinix mobile. From the moment Infinix was launched into the smartphone market in South Africa, it was always clear they would be a real competition to Tecno.

Owned by the same company that once owned Tecno, Infinix has been a revelation in the market since their grand introduction some years ago. Although they may not have the biggest presence in the global space, they largely rate among the most successful phone brands in South Africa.


iTel may not be the most popular phone brand in South Africa, but the brand makes the list, thanks to their exploit in the small phone market. Just like some other brands on the list, iTel appeals to fans mostly because of their products’ affordability. It is easy to conclude that the cheapest phones currently in the market are iTel phones.


Mobicel is one of the most popular smartphone brands in South Africa. The indigenous smartphone company has been able to get its fair share of the smartphone market. This is partly due to the affordability of its products.



Huawei is the largest phone manufacturer in the world based in China. Apart from the fact that they have a huge presence across the globe, they are one of the most respected phone brands in the world.

Their exploit in South Africa has been somewhat significant as well, with the brand recording a significant number of sales. With their high-tech phones, the brand has set the expectations high for lots of other brands.

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Xiaomi is one of the youngest smartphone brands on the list. Their flagship brands – Redmi and Mi series – have grown significantly popular in South Africa today. Although they have a significant presence in the global space, the country is beginning to embrace the brand with full arms. Thanks to their consistency, Xiaomi is competing with the very best brands and it will only be a matter of time before they get up there.


Apple is one of the most popular phone brands in the world, however, in South Africa, due to its expensive nature, may do not get to use it. Their products offer superior design and features, which have become more of a trademark brand across the globe.

It is amazing to see how the brand has maintained the quality of their products over the years with rapid technological developments and growing design approaches. Their latest iPhone series – Apple iPhone 11 and 11 Pro only shows their consistency in the market and will to be the very best in the industry.



Oppo is one of the new generation phone brands that is just getting its grip in the South African market. For a brand that has already gained a rousing reputation in the global space, it is only a matter of time before it strikes its claim in the local scene. The Realme and Reno series remains one of their most popular in the local scene and expect more from this brand in the coming years.


HiSense is of the most popular smartphone brands in South Africa. The Chinese owned company has a large share in the South African smartphone market. In the coming years, the smartphone is expected to have more unit sales that this year.

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