Die Antwoord (Afrikaans for “The Answer”) is a South African hip hop group formed in Cape Town in 2008.
The group comprises rappers Watkin Tudor “Ninja” Jones and Anri “Yolandi Visser” du Toit, a male/female duo, and producers HITEK5000 and Lil2Hood. Their image revolves around the South African counterculture movement known as zef and has incorporated work by other artists associated with the movement, such as photographer Roger Ballen.
Die Antwoord’s male vocalist, Watkin Tudor “Ninja” Jones, was part of the South African hip-hop scene for many years, fronting acts such as The Original Evergreen, MaxNormal.TV and The Constructs Corporation. Their debut album $O$ relates to their earlier work, specifically Good Morning South Africa. In the album, multiple tracks are sampled from, or are exact copies of songs on Good Morning South Africa, such as the “Rap Rave Megamix” (where the first glimpses of Jones’s Ninja character were seen) were later reformed into the “Zef Side” video, featuring a few verses from “Beat Boy”.Ninja told Rolling Stone, “Everything I did before Die Antwoord was me experimenting, messing around and trying to find Die Antwoord . . . everything before it was disposable. It was all throwaway.”
Die Antwoord observed that journalists and critics, particularly in the United States, frequently ask if their creative output is a joke or a hoax. When asked if he was playing a character, Ninja said, “Ninja is, how can I say, like Superman is to Clark Kent. The only difference is I don’t take off this fokken Superman suit.”They have described their work as “documentary fiction” and “exaggerated experience” designed for shock value. Ninja told Spin:
Die Antwoord is among the wealthiest musicians in South Africa. The popular South African Hip Hop group comprises a male/female rapper duo Ninja and Yolandi Visser and their producer DJ Hi-Tek.
The group released its first album in 2009, and since then it has released four studio albums so far, and their fifth album is due for release in 2018.
Die Antwoord has a net worth of R56 million and annual revenue of R8 million.